This was a freelance graphic design project I did for a local used car dealership who was looking to update their signage and business materials.
The original logo.
Phase 1 of concepts exploring simple layouts.
Phase 2 concepts exploring logos with apparel and business cards.
Phase 3 concepts after ‘AC’ logo is selected, exploring different initial layouts for sign and business cards.
Phase 4 concepts exploring a different color palette with the logo and testing with signs and license plates.
Final design for the sign.
Final design for the business cards for both long term and temporary card holders including the backside.
Branding decal design for retail lot cars.
Final design for license plate covers for retail lot cars.
